Ethos Explorer.
Treehouse Renovator.
Collage Artist.
Single-digit Golfer.

For 25+ years, I’ve built worlds for Nike, Jordan Brand, Gatorade, adidas, Coca-Cola, Amex, Captain Morgan and others.

I came up in the R/GA school of interdisciplinary time travel as we grew from 125 to 700+ people, got phygital at Momentum, directed Jordan Brand’s creative team from SoMa to Lake Merritt, and led adidas’s Global Interactive Marketing while playing club football in Amsterdam.

In golf, I’ve created campaigns for adidas with Sergio García and Ernie Els, for Nike's Vapor Series, RZN ball and Tiger's signature shoe, and for Rickie Fowler and Grant Thornton’s PGA TOUR partnership.

In 2017, I founded Ethos Explorations, an identity architecture consultancy, to do high-level work and be present for my butterscotch baby boy. I lead discovery with curiosity and authenticity, often embedding with agencies, companies and brands that need a partner who can strategize, write, direct and close. No layers required.

Most recently, I made the Starting 11 in Michelob Ultra’s newsroom for a historic World Cup.
Within AB InBev's internal marketing agency DraftLine, we turned on- and off-pitch moments into real-time, data-driven content from the opening whistle to Ferran Torres’ extra-time winner. I ran point on Superior Player of the Match, sending questions straight to broadcast for the tournament’s standout performances and turning a sponsorship into a dynamic brand platform.

Our team drove 84% of engagement among US sponsors and grew Ultra’s followers 22%.

Next up: leading a team where heritage meets the next generation.

Thanks for stopping by,
JB