WRITER | DIRECTOR
Captain Morgan — the original Spiced Rum — partnered with the NFL to celebrate the nominees for Fan of the Year. We traveled the country with former Giants WR Victor Cruz (and his boy Ben Baller) on a mission to uncover what made stand out from the crowd — how they “Bring On The Spice.”
CREATIVE DIRECTOR | WRITER
Enter Modern Golfer's mind as he combats the mental and physical challenges the Royal & Ancient game presents. His perception morphs from bucolic to perilous and back again when he realizes he's got the game and gear for any situation.
A theatrical mix of set design, practical elements and large-scale projection show how "Every Hole is an Adventure."
CREATIVE DIRECTOR
1st-of-its-kind 2nd screen jumpoff with real-time reactions to Chris Paul's marquee exploits during nationally-televised games by Ghostface of the mighty Wu. When CP got especially #RIQUICKULOUS, IronMan shouted out @JUMPMAN23 Fam on Instagram video.
CREATIVE DIRECTOR
The Japanese luxury brand globally launched their latest exquisite QX80 at the NY International Auto Show — and my good friends at George P. brought me in to help dimensionalize four of the vehicle’s key innovations to elevate the experience for visitors + media.
Collaborating with a super talented and dynamic team of architects, coders and fabricators was a blast - 2nd only to seeing it all come to life through my son’s eyes.
CREATIVE DIRECTOR
When it came time for #TeamJordan to show love for Seattle's Earl Thomas before Super Bowl XLVIII, this elegant and soulful execution garnered mad chatter across TV/web/social on Gameday. And Deuce was genuinely moved by it.
COPY DIRECTOR | WRITER
Get down with NIKEiD's two-story keypad-controlled design studio in the heart of Times Square. Use color to express yourself for all to see. And as soon as your design time is up, cop your creation directly from your device - only happening in Japan at the time.
CREATIVE DIRECTOR
To celebrate the Jordan M10, we began by exploring Melo's personality - cerebral, reserved and most comfortable around his own people, with a taste for the finer things. So we put the 7x All-Star in his ultimate comfort zone - a peaceful dinner in an old Midtown speakeasy, reflecting on a decade with those who know him best.
CREATIVE DIRECTOR
The NBA's brightest got down in The Big Easy and we were the electricity that ran through all of J's multidisciplinary activations via #TakeFlightNOLA: driving traffic to the Flight Lab activation, tricking out exclusive shoe drops and throwing a Digital Influencer event in a colonial mansion.
WRITER
Founded by Carl Sagan and now run by Bill Nye, The Science Guy, The Planetary Society is an American internationally active, non-governmental, nonprofit foundation dedicated to the exploration of the Solar System, the search for near-Earth objects and extraterrestrial life. Who wouldn’t wanna creatively help them gain new members and project-based donation?
WRITER
An iconic pressed sandwich maker in Oz evolved into an ultra premium kitchenware company and lifestyle brand rooted in the universal truth that the kitchen is the heart of the home. I helped them develop their brand identity, UX and humanize their vibe for a global e-Comm launch.
CREATIVE DIRECTOR
To share the truest JBC experience with the #Jumpan23 community, we captured HS bball's illest weekend through the players' eyes as they formed chemistry on and off the court, connected with some heavy personalities, and got a taste of what it's like to be part of The Family.
WRITER | DIRECTOR | PRODUCER
"Its Here At Camp Westmont" is more than an alma mater sung arm-in-arm at the end of every evening activity. Its indescribable bonds that bring us back every summer.
CREATIVE CONSULTANT | WRITER
A friend introduced me to Michael Rapaport, who was in the process of editing down a film about ATCQ. After two NY kids talked Tribe, Rap asked if I could help with the identity and digital Scenario. I was amped and asked mi mano Doug Alves Can You Kick It? and we Bugged Out.
CREATIVE DIRECTOR
Lee Clow made me an offer I couldn't refuse - to round out the G team with a sports writer's pen and digital evangelist's passion. So I set out to deepen the 2-D experience, develop original content & music, an interactive hoop camp experience, at-event streams and outdoor for SuperBowl.
CREATIVE CONSULTANT | WRITER
In the next installment of Nike Basketballedness, PDX transformed Kobe & LeBron into puppet roommates. I was lucky to work with my fam at Steady Ltd to create the campaign's digital extensions, focusing on character development, backstory, kick integration and spreading the love dynamically in social.
CREATIVE CONSULTANT | WRITER
With TracKing from The North Face, Explorers can log and share all their training routes and results - from walks and runs to bikes and hikes. They can challenge others to go further or import a friend's route and beat them on their own turf. TracKing also geolocates all wiki entries for any route to connect even deeper with the ground we tread upon.
CREATIVE DIRECTOR
Hypertense executives with sky-rocketing blood pressures on an international conference call. They just couldn't crack it. Some threw things. A lightbulb illuminated and my new colleagues gave me the floor. Three weeks later, we were in Shanghai presenting "The New Way" to a room of Coke heavies. We were awarded the pan-China activation soon after. Which was fresh.
CREATIVE CONSULTANT | WRITER
From B'more blacktop to the finest Italian tanneries, the AF1 has inspired athletes and artists like no other silhouette in the game. To celebrate its 25th. Nike immortalized every Uptown ever created in one epic chronicle: The 1Thology. This massive interactive kicklopedia seamlessly fed mobile, tablet and touchscreen at the most exclusive shops worldwide.
COPY DIRECTOR
Nike + Apple’s groundbreaking collaboration blasted the sports technology game to incredible new heights, and created a fervent global community of musically-charged virtual running partners. We built their centralized location to rack and graph progress, find the perfect soundtrack for any run, download athlete playlists, connect, and talk a little healthy smack along the way.
COPY DIRECTOR | WRITER | PRODUCER
The 30th Bday of the window into footwear technology that revolutionized the way we talk about it. This celebration probed the minds of Nike employees who worked on, iconic athletes who performed in, and artists who remixed each sibling in the most esteemed bloodline in the game -- culminating in the intro of Air Max 360.
COPY DIRECTOR | WRITER
Welcome to the underground funk that fuels Nike’s engine. An interactive exhibition space of the realest personalities, hottest innovations and hardest artist/influencer collaborations out there.
COPY DIRECTOR | WRITER | PRODUCER
From the darkness of segregation, baseball’s brightest stars emerged. The passion, resiliency and legendary achievements of Negro League Baseball were celebrated in a suite of product and storytelling by Buck O'Neil - the oldest-living player at the time.
RIP.
WRITER
OG Rihanna and top hip hop choreographer Jamie King rock out in an interactive music video shopping experience exclusive for nikewomen.com. At any point in the action, pause the vid and get a dance lesson from Jamie or hook up any of the head-to-toe gear you see on screen. This level of seamless retail/content integration was next.
WRITER
LVC is small-batch, high-end retro denim inspired by Levi's humble mining beginnings at the turn of the century - complete with wax build-up from old candle headlamps. The Collection's compelling story was told in an austere lookbook available only at select boutiques. It served as inspiration for a rich and dynamic journey shared by those who hopped in the back of a pickup headed for California.
GLOBAL INTERACTIVE MARKETING DIRECTOR
Based in gezellig Amsterdam, I had the pleasure of building digital and experiential marketing platforms for some of the best athletes, teams, events, footwear and equipment in sport. The inaugural All Blacks partnership. Kobe's first signature shoe. French Open. Becks, Del Piero, Zidane and the official game ball of Euro 2000. All while reconnecting with my Belgian roots and evolving as a man.
