SENIOR CREATIVE STRATEGIST
Made the Starting 11 inside the Michelob Ultra newsroom for a historic World Cup, embedded with DraftLine — AB InBev's in-house shop — alchemizing the tournament's biggest on- and off-pitch moments into real-time content as they happened. From opening whistle to Ferran Torres' extra-time winner and all that happened in its wake, I leveraged my deep knowledge of the names and nuances that make The Beautiful Game so beautiful. Leading the Daily Briefings, keeping tone fluent, culturally relevant and globally vybz — taking the corners and picking up my teammates when they were down.
Crowned SPOTM King, I sent questions straight to broadcast for the tournament's most celebrated performances, turning the Superior Player of the Match sponsorship into a full-blown content strategy. One question to England's Jude Bellingham got picked up by the BBC.
Final Score:
+ #1 in Share of Engagement among U.S. sponsors
+ 248M total social engagements
+ 190.5M off organic + earned SPOTM posts alone
+ 22% follower growth
Golazo.